To answer the previous question must be sure to follow a procedure allowing all persons who have a business on the Internet be in contact with your subscribers. Compare it with a business on the street. Having a business on the Internet that must seek, to sell our product quality, it is to cause many people to enter to our business; but that is not enough there is something else: we must win the trust of people who come to our business so that they feel comfortable with what they see and they can make the decision to buy if we speak of a business in the street, there are many possibilities that people access to this, because if it is located in one of the main streets of the city surely many people will see it every day: those who spend in transport public, ranging in particular car, or by foot and, of course, all the people who pass through this sector. But what about our business on the Internet? not unfortunately, not seen with the naked eye, we can have people that passes and found it by chance; then How were able sell? we must first be our target audience towards our Web site traffic and once these people are inside, must be to obtain some data that will enable us to keep in touch so that the person does not forget us. To do this, we must have a form, which will allow us to take the e-mail of the person and ready, we have the first step, which is very important. What we must do now is begin to tell that person of our product, our service, all the features that we have to get them to feel concerned and to buy. But my store has hundreds or thousands of hits a week how can I write to all? It is very easy and there is where I can help you – first you have to write an email with an offer a welcome email – second or highlighting your product – third prepare some post more to people still know that your products – then through a simple program, you put all these emails and this will send them to your customers and your subscribers every time you want to. Of course, to accomplish this you must hire an auto response system or purchase an autoresponder’s best features. Fabian Vanegas Eng.